Facebook has surpassed Google in terms of referral traffic for some publishers, who regularly use it. Clearly social media traffic has become dominant over search traffic. That tells you the power of social media. Facebook is the biggest social network that is used by over a billion people around the world and the number is rapidly increasing. So as a brand you can get the biggest chunk of converting traffic from Facebook, depending on how well do you make use of the platform to extract maximum results.
[Tweet “The Best Social Network in the World, Where Possibilities are Unlimited.”]
Here we are sharing some techniques (tricks) that can make a difference in your Facebook marketing:
Use Facebook as Your Brand Page
From posting in groups to communicating with your customers in comments, you must use Facebook as your brand page to let the users know that it’s your brand which is trying to communicate with them.
Hashtags are very important to target your unique customer segment who will be interested in your products and services. You can use trending hashtags too if your post is related to that.
Utilize the Power of Facebook Groups
There are groups for every topic in Facebook, where you can propagate your brand’s message to make a difference and win the hearts of users. But every group has limitations on what you can post and spamming in groups can result in ban and sometimes Facebook also might take an action against your brand. So be careful and post relevant content only.
Use Images to Speak to Your Potential Customers Visually
An image speaks a thousand words. A catchy image can create a lot of difference in your Facebook marketing results. BuzzFeed uses provocative images in its marketing campaign on Facebook to generate loads of traffic. 75% of BuzzFeed traffic comes from social Media alone.
Go with Facebook Videos
Many brands use videos to communicate their message, just because video is the most engaging means of communicating with your prospects. With the rising popularity of Facebook videos and the new auto-play feature, its time you start rethinking about your promoting strategies.
Try Sponsored Posts
To reach a larger segment of targeted audience you can sponsor your post and get even more engagement on the post. Almost all big brands use this feature and grow the user engagement on Facebook.
Tag Loyal Customers to Boost Engagement (Use with Caution)
You can tag your happy customers in your next Facebook post to make them aware of new things. Because they are most likely to create positive engagement in your post.
Use Call to Actions
It is good to be natural in social media as people don’t want direct sales there but at the same time its important to use at-least a subtle call to action. Need not necessarily be a call for sale, but an indirect direct suggestion asking people to engage.
Be Unique and Humorous
When posting anything on Facebook, it is very important to be funny and unique so that you get the attention of your users.
Don’t Overdo Anything
At last when you are using these techniques, it is important to keep in mind that overdoing anything can result in negativity for your brand so be careful with that.
Don’t rely on just Google anymore, there are various places you can promote your brand and get unlimited traffic. Use them and stand out as a brand.
Wanna discuss further? Share your thoughts and questions about Facebook marketing in comments.