So you have a blog that’s popular, you get lots of visitors and your readers love it! Now what? What’s next? How about monetizing, I know you have been thinking about it for quite some time.
[Tweet “Why monetize your blog? Because you can never make more money than you need!!”]
Wait, isn’t Google AdSense the most obvious choice? Not for everyone, especially given the number of Ad Networks that exist today. And also because Adsense does not approve every publisher account request.
That said, there are strong reasons why sticking to the most popular and widespread ad network in the world is worth it, even with the extra hassle in getting approved and seemingly low CPC.
Here are 10 reasons why Google AdSense is the best option to monetize your Blog:
UX Centered Advertising:
It is very important to use an ad platform that allows you to earn some money but at the same time displays user centric Ads. Ads that are actually useful for your visitors rather than simply annoying. And who would know about a visitor’s buying preference better than Google, A place where people search for everything from ‘Which condom to buy?’ to ‘What size of jeans is right for me?’ Google has many restrictions on where the Ads can be placed so that they do not interfere with the UX of your website. Now that might seem, a bit harsh but considering the fact that you definitely want to keep your blog user centric so that the visitors choose to return to your blog. So it seems like a fair deal.
Adsense has the Best Cost per Click to earn more
Because of the sheer size of the outreach of Google AdSense it is trusted by a large number of advertisers and thus is considered the best option for advertisers too. And with so many advertisers under its belt, it is most likely to provide you with the best CPC ads.
Best CPM to get most out of your traffic
CPM, short for ‘Cost Per 1000 Impression’ means how much money you make at an average per thousand impressions for the Ad. In plain English it means how much money do you make if your ad is displayed 1000 times.
Relevant high quality ads that matters to users
With all the user data that Google collects from across its various products and especially Google search, it uses complex (and sometimes simple) algorithms to do user-profiling so that it can serve ads that are relevant for a particular user. The more relevant the ad, the more its chances of getting clicked. Simple as that.
Top Advertises from All over the World
Almost all the top-notch advertisers trust and place ads with Google AdSense making it the hot favorite for you if you wanna woo your readers into clicking an ad and thereby making you money.
Responsive ad units
With close to 50% of your readers using mobile platforms to read your blog, it’s important that the ads you serve are robust and optimized for both mobile and computer viewing so that you can follow your visitors wherever they go without annoying them with ads that do not fit their screen size.
Full control with Google Analytics
Good that you are popular and you are serving ads and making money, but if you don’t have the most accurate user data that tells you about the browsing and clicking habits of your users. You will not have answers to questions like “Which is the best place to put an ad?” “What’s the best size for the ad banner?” “Which are the most effective types of ads to be served?”
But with Google analytics and Adsense combination you can track every move of your visitors and use those insights to take steps that optimize and increase your earnings.
[Tweet “Blogging is not charity and publishing Ads is no crime.”]
Tracking ‘On the Go’!!
Probably the simplest app from an ad network to track your earnings is the Google Adsense app!
Simple, organized and fast. It just couldn’t get any better.
Money transfer on monthly basis via wire transfer and check
Most of the ad networks have this issue about “How you get your earned money?” that you made from advertising. It’s especially tough if you do come from the United States. Many ad networks mandate many tax related filings and authentication before you can actually get your hands on your money.
One time approval process
While Google (To the best of my knowledge and research so far) does not break any tax laws of any country, getting registered and approved for Google Adsense is relatively easier compared to other platforms (though not the easiest).
So what are you waiting for, let’s apply for the Google Adsense program as a publisher and start earning a living while we write to express ourselves. While we write about the stuff that we love to talk/write about. Focus on what your visitors want to read about, keep yourself posted about the best online marketing practices and traffic will flow automatically, thus making more money for you from Adsense.
Have any question regarding Google Adsense? Let’s discuss in the comments.
Also don’t forget to share the knowledge!!!
See you next time.