Just like Apple started iTunes Store in 2003 to save the music industry from piracy (Napster, BitTorrent) by giving people a simple and elegant option to buy music online. In 2003 before iTunes we all loved music just the way we do today, but because of the piracy the artists who created music were left with marginalised scope and music was not treated with respect or as a form of art that it is. All that changed after iTunes.
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But in 2015, the music industry is again a fragmented mess, with more and more confusing options available about the way you want to interact with your favourite music or artist.
Apple Music is started with a vision to give us a simple elegant and unified place where all the choices fit in together just like apple’s tagline says “All the ways you love music. All in one place.”
While the results are unclear as off now and the reviews for apple music has been mixed so far.
(Let’s hope apple continues to innovate and deliver a refreshed version of Music that delivers what they promise.)
Meanwhile, Here are the top 10 promising features of apple music that can make you simply fall in love with it.
30 Million Songs + Our Own Library
Apple music enables us to choose and pick our music from its catalogue of 30 million songs on the iTunes Store apart from our stored/ripped music and that’s not all. Our playlist, songs we hear and everything else we do with apple music gets synced across all our apple devices via iCloud.
Apple’s Innovative Human Touch
While use of real humans for better serving the users is not a new concept. But thought of having experts select and short charts and create libraries for users from a catalogue of 30 million songs, is an innovation for sure. After all a playlist created for us by an algorithm can never match the human touch.
Radio on internet
Everything moves faster today with the internet and we use the internet for almost everything we do in our daily lives. Everything is on internet today. And old school radio stations have been slow in adapting to this change and therefore none of the radio station is available 24*7 full time on the internet and playing great songs. But not any more, with apple music has brought the first ever world-wide radio station that does a live broadcast of great music 24*7 unlike any other internet radio station. And it’s all on the internet. So that we do not need a radio tower near our region to enjoy it.
Apple took this to another level where they not only had 24/7 internet radio stations but to connect to the crowd they have internationally acknowledged DJs like DJ Zane Lowe who will be hosting shows on Beats 1 for Apple music, playing tracks on a station that never goes off the Air! Beats 1 offering, worldwide live broadcast from DJs based in Los Angeles, New York, and London. With a curated selection of songs from various genres be it Indie pop, rock, Hip hop etc. with pop culture news, and interviews with artists along with radio spots from Jaden Smith, St. Vincent and Dr. Dre as well as peppy interviews of musicians and singers like Eminem, Taylor Swift etc.
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A tricky but quite cool feature given to Apple Music is an artist based social networking feature called Connect. The feature allows fans to follow artists, where music stars will be sharing special content like pictures, behind the fun or gist of their personal life with fans. Hip Hop artist Drake actually started the post behind-the-scenes photos of his life, shared snippets of new songs, and other content with fans via Connect as he promised during the launch of Apple Music at WWDC 2015. Apart from him Connect profiles for various artists has also been made. When one starts listening to songs of specific genres or artists, service automatically starts following the artist on Connect.
With a place where we can stream from 30 million songs, we definitely need something that narrows the result and suggests us the kind of music that we would like to listen to, For You does just that. Based on the music that we listen to and the artists we love, a combined effort of algorithms and real music lovers creates a suggestion of playlists and albums that we might love.
If you have a music loving family like me, then Apple Music has yet another feature just for you, one single $14.99/month family plan for your entire family across all their Apple devices for up to six people in a family, just turn on your iCloud family sharing and that’s it. As simple as that. No Apple IDs for everyone needed.
Another very cool feature that Apple is offering with music is its free 3 month trial from the day you start using it, then after 3 months you gotta Pay $9.99/month (or lesser depending on your country/region) to continue enjoying all that Apple Music has to offer.
Smartness at Full Extent
Smartness at full extent is the feature that wraps up Apple Music in itself because it is providing you with all options to play music. Play it online or offline, from your choice of playlist on any device be it iPhone, iPad, and iPod touch running iOS 8.4 or later, Apple Watch 1.0.1 or later and on Macs. Its gonna be very soon launched for android as well.
The Wikipedia of Musical Tracks
For music addicts who want to know everything about a particular genre or track as it plays, Apple Music is your haven. It is the Wikipedia of music at a touch. With one touch you can know about the history and behind the scenes gossip about or related to the tracks.